Craig Fuller is the founder and CEO of FreightWaves, the leading provider of global supply chain market intelligence and news. Before FreightWaves, Craig was the founder of TransCard, a major provider of fleet fuel and debit cards. He is also the CEO of FLYING Magazine, the world’s most widely read aviation magazine. Previously, Fuller founded the Xpress Direct division of US Xpress, the leading provider of on-demand expedited truckload services.
On this episode, Chris and Craig discuss:
- What Craig sees in the freight industry today
- The economic state of China
- The reshoring renaissance
- Craig’s media strategy
- Buying Flying Magazine
- How to double the size of an established niche media company
Links:
Craig on Twitter - https://twitter.com/FreightAlley
FreightWaves - https://www.freightwaves.com/
FLYING Magazine - https://www.flyingmag.com/
Topics:
00:00:00 - Intro
00:01:05 - Reflecting on correctly predicting a freight recession
00:04:30 - What are you seeing today in the industry?
00:14:00 - Are supply chains better now than pre-2020?
00:19:03 - China
00:29:51 - The Reshoring renaissance
00:33:37 - The Panama Canal
00:35:19 - The Merger of Canadian Pacific w/ Kansas City Southern
00:42:00 - Yellow’s bankruptcy
00:47:10 - What’s your media strategy?
00:58:49 - Buying Flying Magazine
01:05:58 - How would you double the size of an established niche media company?
01:12:15 - How would you enter the Golf industry?
01:16:45 - Craig on buying an e-commerce business with his son
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