Krish is the Founder and CEO of Angry Gods, a strategy and creative consultancy. He has been involved in some of the most iconic brand stories of the past two decades, including the launch of the iMac, the resurrection of Adidas Originals, the explosion of Vitaminwater, American Express, and the rebrand of Virgin Galactic.
As a partner at Culture, a next-generation venture incubator, Krish also helps the world’s most popular influencers and personalities build efficient business empires from their passion and reach.
Krish recently co-founded Alter, where they believe the coaching, health innovations, and technology available only to professional athletes and the 1% should be accessible to all.
Topics:
00:00 - Intro
03:30 - What is a brand?
08:33 - What happens in our brains when we react to a brand?
16:11 - Influencer marketing fragility
17:55- Where do people get branding wrong?
21:59 - Who should weigh in on brand design?
26:20 - The 1-9-90 concept
29:41 - Elon vs. Buffet
32:41 - CEO Branding + Mark Zuckerberg
39:43 - What does working with you look like?
44:08 - Everything is solvable
46:15 - Where does the most waste happen in the process?
47:47 - AI
49:00 - The Gift Registry
53:32 - Vitamin Water
55:12 - Amazon
56:35 - Rebranding Mr. Cooper
01:01:38 - Familiar is Failure
01:03:41 - Revelations, not observations
01:07:56 - actions, not ads
Links:
Krish on X - https://x.com/krishmenon
Angry Gods - https://www.angrygods.com/
Naming Norman on Chat GPT - https://chatgpt.com/g/g-67518cdbabc481918856e7cc5ffb27ff-naming-norman
Wisdm on IG - https://www.instagram.com/wisdm/
Zachirific on TikTok - https://www.tiktok.com/@zachirific
Chris on Social Media:
The Fort Podcast on Twitter/X: https://x.com/theFORTpodcast
Instagram: https://www.instagram.com/thefortpodcast
LinkedIn: https://bit.ly/45gIkFd
Watch The Fort on YouTube: https://bit.ly/3oynxNX
Visit our website: https://bit.ly/43SOvys
Leave a review on Apple: https://bit.ly/45crFD0
Leave a review on Spotify: https://bit.ly/3Krl9jO