Emily Holdman is Managing Director of Permanent Equity - a firm using 30-year funds to invest with no intention of selling in small and medium-sized private businesses. In her role, Emily is principally responsible for leading the firm's origination and investment process, and its marketing.
On this episode, Chris and Emily discuss:
- How to know when a seller is ready, and when to move forward on a business
- Underwriting businesses
- Buying an Amusement Park Ride Manufacturer
- How to ask great questions when entering an unfamiliar industry
Links
Permanent Equity
Emily on Twitter
Topics
00:00:00 - Intro
00:01:07 - Emily’s background and career
00:06:37 - Acquiring MediaCross and growing the business
00:12:39 Moving into Acquisitions at 23 years old
00:18:05 - Going three years without acquiring
00:23:59 - How to know when a seller is ready
00:32:18 - Emily’s role at PE
00:33:50 - When do you know it’s time to move forward with a seller?
00:39:22 - How many businesses do you see before moving on one?
00:46:18 - Why does everyone disagree over working capital?
00:47:52 - How to underwrite a business in Alaska
00:57:40 - Why PE loves Texas & Enthusiast Businesses
01:03:12 Buying an Amusement Park Ride Manufacturer
01:18:40 Transaction tensions
01:26:07 - Why the Twitter sentiment on self-reliance is annoying
01:34:35 - Women in Investing
01:42:10 Advice for girls
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