Isaac French designed and built Live Oak Lake, a breathtaking 7-unit nature-immersive retreat located just outside Waco, Texas. In its first year, the property grossed $1 million, with a net profit of $550,000. Thanks to his cultivation of the brand’s social media following of 150K, over 80% of all bookings are direct. Isaac thrives on continuously expanding his repertoire of skills and sharing candidly from his experiences.
On this episode, Chris and Isaac discuss:
- The process of designing and building Live Oak Lake
- Experiential hospitality
- Automated cost savings & touchpoint details
- Building out a social media engine & course
Links:
Isaac on Twitter - https://twitter.com/isaacfrench_
Isaac's LinkTree to course, newsletter & consulting - https://linktr.ee/isaacjfrench
Live Oak Lake - https://www.liveoaklake.com/
DallasSites101 - https://instagram.com/dallasites101/?hl=en
Topics:
00:00:00 - Intro
00:00:17 - Isaac’s Background and Career
00:05:26 - The love of design
00:08:06 - The experiential hospitality model
00:11:52 - The process of building Live Oak Lake
00:26:35 - What does experiential hospitality mean?
00:30:53 - Automated cost savings & touchpoint details that matter
00:41:25 - What has changed about the property since you opened?
00:45:37 - Can you fake an end-to-end experiential property?
00:47:43 - How do you make sure labor is in check in a rural area?
00:53:03 - Is there a number of units where you lose out on the magic?
01:00:06 - Building a social media engine & course
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